Channable and Shopify: Effective product data management with SEA optimisation

The so-called multichannel strategy offers many advantages, including the spreading of entrepreneurial risk and the expansion of the customer base. This is also the reason why more and more companies are focussing on more than one sales channel. The problem: If you have to maintain your product data across different channels, the administrative effort increases exponentially.

Centralised product information management (PIM) such as that provided by Channable can help here. In this article, we will briefly introduce you to the tool and explain how you can link it to your Shopify shop.

What is Channable?

Channable is a multichannel platform from the Dutch software provider of the same name. Since its foundation, the company has opened offices in eight other countries, including Germany, and employs around 260 people.

Channable allows you to manage your product data centrally for all your sales channels. You create a product feed that is synchronised with your online shop, marketplace and social media connections via API interfaces. According to Channable, more than 2,500 marketplaces, comparison sites, affiliate platforms and other marketing channels can be integrated using the Channable API.

Functions of Channable

Data Feed Management

Channable's feed management allows you to maintain your product data intuitively and efficiently. Around 2,500 templates are available to you for creating your data feed. Intelligent rules and filters enable effective cleansing and optimisation of your feed so that you can easily meet the requirements of a wide range of platform operators. In addition, numerous customisation processes can be automated, minimising errors and saving you and your team valuable time in your day-to-day business.

Marketplace integration

For Amazon merchants, it is the Holy Grail of e-commerce success: the BuyBox. With Channable's marketplace integration, you can monitor your BuyBox quota and, based on minimum and maximum prices, always sell at the price that is most promising for the BuyBox profit. Thanks to the integrated quality check, your offers can also be optimised for other online marketplaces and adapted to the requirements of the operators.

SEA optimisation

Channable helps you to create customised Google and Microsoft ads based on your data feed. It doesn't matter whether you want to use search, display, shopping adverts or a combination of these formats. Keyword and URL settings can be processed directly in your feed. You can use if-then rules to define when ad texts and titles should be displayed and when they should be ignored.

Insights & Analytics

Channable allows you to analyse the performance of your products in real time. These can be automatically segmented based on their performance and prioritised for your campaigns according to ROAS (= Return of Advertising Spend) and CPC (= Cost per Click), for example.

How can Channable and Shopify be connected?

There are various ways to connect Channable and Shopify. For example, Shopify allows you to export your product data in the form of an XML file, which you can then enter into Channable. The disadvantage of this method is that this document is a standard feed that cannot be customised to the specifications of various marketing channels and therefore cannot be used effectively for advertising purposes.

For this reason, we recommend using the Channable app from the Shopify App Store for the connection between Shopify and Channable. It allows you to integrate your data feed in just a few clicks. Once set up, your product data is automatically synchronised and changes to product information are applied directly to all sales channels connected to Channable.

Costs of Channable

Channable is offered in 4 different price models with different functionalities.

Alternatives to Channable

Akeneo PIM

If you want to simplify your product data management, the Akeneo PIM could be of interest to you. Similar to Channable, Akeneo can be connected to your Shopify shop via the in-house app and allows you to import, manage, optimise and publish your product information for various channels.

AdScale

AdScale can help you to improve the performance of your Facebook and Google adverts. Key aspects of your ad management can be automated, such as the implementation of meta pixels for your Facebook ads. In addition, ChatGPT is natively integrated into the tool, which speeds up the creation of appealing ad texts and titles.

Polar Analytics

If you want to analyse your product performance across all channels, Polar Analytics may be a good alternative to Channable. Polar Analytics offers a single point of truth that bundles all data streams and displays them clearly in customisable KPI dashboards. A wide variety of channels can be integrated into the solution, including Amazon, Meta, TikTok, Klaviyo and more.

Conclusion

If you are looking for efficient product data management, Channable is definitely worth a look. The combination of data feed management and SEA optimisation makes the tool an efficient tool for sales and marketing purposes. With the in-house Shopify app, integration is comparatively simple.