Shopify Bundles: How to create product bundles in your store

In retail, the tactic of product bundling has been successfully implemented for a long time - and product bundling offers some advantages for the digital world as well. When implemented correctly, it's a particularly effective strategy for increasing average order value (AOV) and sales in your store. More and more merchants are turning to using Shopify bundles to sell more products.

As a Shopify user, there are various options available to you to offer product bundles. In this article, we will introduce you to the different options and show you the benefits of product bundling.

What are Shopify Bundles?

Shopify Bundles help you upsell and cross-sell products to your customers. Product bundling is about selling multiple individual items as a combined package. Typically, the price of these bundles is lower than the cost of each individual item, resulting in an attractive offer for customers.

Often Shopify bundles are used to increase sales, create attractive offers for customers, or sell off "slow sellers".

It's important to note that a "better deal" doesn't necessarily mean a discount in the process. If you offer your customers additional products that give them a certain added value, this is also an offer in itself and one of the most important components of a good upselling strategy.

The technique of product bundling turns out to be an extremely effective way of demonstrating a wider range of your assortment to your customers. This could be due to the items that have already found their way into the shopping cart, sparking their interest, or due to benefits such as discounts, offering an additional incentive.

Our customer Coeur de Lion also uses product bundles and sets to encourage customers to buy. At the same time, they benefit from a discount.

Why should merchants rely on Shopify Product Bundles?

Even though your store may already be doing well, your products are being happily purchased and customers are overall satisfied, Shopify Bundles are an efficient way to further increase your sales.

Shopify Product Bundles are an important tool for Shopify merchants as they offer numerous opportunities for upselling and cross-selling. Acquiring new customers is an important aspect of growing your business - however, it is also very costly. In addition, the likelihood of selling to existing customers is much higher.

For existing customers, product bundles therefore offer particular added value - because if they can complete all their purchases in one place, they save time and money (e.g. on shipping costs). The shopping experience is also made more convenient, flexible and efficient.

For merchants, Shopify Bundles create up-sell and cross-sell offers, strengthening customer loyalty. You additionally increase the likelihood that customers will buy from you again. More importantly, by selling to existing customers, you can increase your return on investment (ROI) - you spend less money on acquiring new customers, but still generate more revenue from larger sales.

This results in a win-win situation for you and your customers. Customers are offered personalized, complementary, or recommended products that align with their interests - all wrapped up in one affordable bundle. As a merchant, you sell more products to each customer, increase your average order value (AOV), and boost your store's overall revenue.

In addition, when using Shopify Bundles, merchants often have the option of displaying higher-level products. This feature allows products with similar features or a common theme to be grouped together and offered as a bundle. Customers can then select the parent product and receive a selection of products that belong to this bundle. This makes it easier for customers to choose and may also encourage additional sales. Retailers can use this feature to showcase their products and provide an engaging shopping experience.

Shopify bundles are suitable for almost any industry. The possibilities are many - but it's important to choose the right products to bundle.

These Shopify bundle types are available

Fixed bundles

Fixed bundles consist of a fixed combination of products that are sold together. Customers have no choice and must purchase the entire bundle to benefit from a special offer or discount. This type of bundle is well suited for products that are often used together or are a logical complement to each other. An example of this is a laptop bundle consisting of a laptop, a mouse and a laptop bag.

Mix & match bundles

With this type of bundle, customers can choose from a selection of different products to create their own bundle. This allows customers to select products according to their individual preferences and needs while benefiting from a discount or special offer. For example, a clothing store could offer mix & match bundles where customers choose different items of clothing and receive a discount if they buy multiple items.

Multipack bundles

Multipack bundles contain several units of the same product sold together. Customers usually buy a multipack to benefit from a price advantage per unit compared to buying the products individually. This is particularly common for consumer goods such as food, cosmetics or cleaning products. An example would be a multipack of six bottles of shampoo for the price of five individual bottles.

Objectives of product bundling

Before you can start creating Shopify bundles for your store, you should define what goals you want to achieve with your bundles. We have briefly summarized the options for product bundling and product bundling examples for you:

Best-selling products

By creating a Product Bundle of your best-selling products, you can create a feeling among your clientele that they are missing out on something important. These bundles provide your clientele with a social proof that makes them buy faster.

Complementary bundles

Bundles with complementary products consist of items that are related to each other. These can be the same items in different variations, items that go well together, or items that are frequently purchased together.

Sell off store items

Shopify Bundles are also a great way to sell products that are rarely purchased. When you offer these items together with frequently purchased products and an additional discount, the incentive to buy increases.

Your customers' favorite products as a bundle

Use your customers' purchase data to create bundles based on their buying preferences. For example, you can create Shopify bundles related to the products your customer already has in their cart. Or, you can create bundles from items that your customer has already shown interest in.

Test new products

You can also test new products using bundles. Integrate the new items into bundles - this way you can both see if and how buying behavior changes and introduce products without having to launch an extra campaign.

Two product bundling examples developed by Latori:

1. Shape Republic

Shape Republic offers two different types of bundles to its customers:

1. Reduced package price and flexible product selection based on quantity.

2. Reduced package price and flexible product selection based on the number of meals.

Customers here can select the products that suit them from a range of products and put them together as a bundle. Customers are free to choose the combination here, as technically any product can be part of a bundle.

2. Sheko (allmedica)

At SHEKO, customers can choose from three different types of bundles:

1. Bundles with only variable products e.g. in the form of different varieties.

2. Bundles with only fixed ingredients

3. Bundles with both fixed and variable ingredients

This gives customers a lot of flexibility in putting together their bundles.

Create Shopify Bundle: Here's how to do it

If you want to create Shopify bundles for your store, you have three options:

• In-house development

• In-house development

• Use of the Shopify Bundles app

• Using the Shopify Bundle function

In order to integrate Shopify Bundles into your store, the following access conditions must be met:

• Your store must use the online store sales channel or a customized storefront, as other sales channels are currently not supported.

• You must install a bundle app in the store.

• Your store should not have any customizations or features in checkout.liquid, as the use of checkout.liquid is not compatible with bundles.

• Also, these apps are not compatible: Licensify or the outdated Recharge subscription app

Own development

Shopify Scripts is used for the creation in in-house development. Before the introduction of Shopify Functions, this was the only way to edit the shopping cart. Here you can customize the pricing and thus offer a lower price when buying a bundle than when buying individually.

However, before using bundles in your store, you should check the methods in your existing scripts to make sure they work as expected for bundled products.

• Cart methods: Cart methods such as subtotal_price, subtotal_price_was or total_weight include bundles in their output. For example, if there is a bundle in the cart, the subtotal of the bundle will be included in the total subtotal when subtotal_price is called. The .line_items basket method contains bundles. Therefore, calls to .size or .length also include information from bundled products in their calculation. The delete_if method is a script method for mutating items that can be applied to non-bundled items. However, it does not apply to bundled items.

• Single item methods: Read-only item methods work for items that are contained in bundles. Some examples of read-only item methods are .original_line_price, line_price_was, .line_price_changed?, .properties_was and properties_changed? Item mutation methods are ignored if the methods are applied to items contained in bundles. Some examples of item mutation methods are .change_line_price, .change_properties and .split.

Note: By August 28, 2025, Shopify Scripts will be discontinued and will no longer be available. Make sure you migrate your existing scripts to Shopify Functions before this date.

Using the Shopify Bundles app

The Shopify Bundles app is a powerful solution that allows merchants to create product bundles in their Shopify store. This app allows merchants to bundle multiple products together at an attractive price, giving their customers an extra incentive to buy. The app offers a user-friendly interface that allows merchants to create bundles with different configurations, e.g. Mix & Match, Fix or Multipack. In addition, the app offers features to easily manage bundles, including inventory tracking, pricing and reporting.

Native Shopify Bundle feature

With Shopify Bundles App you can easily create product bundles. You can manage your Shopify bundles directly in your admin area, so you can create and manage bundles without leaving the platform. You also have the option of programming your own bundle app that is tailored to your requirements.

To use these native bundles from Shopify, you have two options:

• Fixed Bundles using the GraphQL Admin API: These include standard bundles and multipack bundles that fit within Shopify's variant limits.

• Customized Bundles with the cartTransform object: these are used for more complex use cases - especially when you want to offer more choices to the clientele or when the bundles are more complex (e.g. mix-and-match).

Thanks to these options, you can create bundles from your product pages without leaving the admin area.

We have summarized the basic differences of both implementation options for you in the following table:

Conclusion: Use Shopify Bundles to increase sales

Product bundling with Shopify is one of the best ways to increase your revenue. With Shopify Bundles, you create a shopping experience that adds value to your customers - because for customers, buying these bundles results in the feeling of getting multiple products at a lower price. This strengthens customer loyalty and encourages repeat purchases.