Shopify Plus with useful extension: use Shopify admin area for easier organization

On April 14, 2020, Shopify Plus introduced a feature that has been an integral part of the usability of every Shopify merchant ever since. Since this date, as a Shopify Plus merchant, you can combine and manage multiple stores under one organization admin area. You can get a brief and summarized look at the features and tools in this post.

Who does the Shopify administration area affect?

The admin area facilitates organization and is aimed at all users of Shopify Plus plans. It is an extension of the standard Shopify admin area.

In the admin area, you should see a vertical navigation bar on the left-hand side, which you can use to access all your stores. However, you only have access to the stores if you have been granted authorization by the store owner.

By the way, the first person who gets access to the admin area of the Shopify organization is the organization owner, who has full permissions and cannot be removed or deleted. He has the ability to manage users. The store owner of the main store is automatically the organization owner.

Shopify admin area: It offers these functions as standard

The dashboard in the Shopify admin area is the central control center of your online store. It provides a comprehensive overview of all the important functions and data you need to manage your store effectively.

Sales overview: Shows total sales, order numbers and average order value. These metrics help you to assess the performance of your store at a glance.

Orders: A list of recent orders, allowing you to quickly access order information and process or dispatch orders.

Real-time statistics: Shows the number of visitors to your website in real time. You can see which pages are currently being visited and where visitors are coming from.

Traffic sources: Information about how visitors found your store (e.g. via search engines, social media, direct traffic).

Activity log: A log of the latest activities in your store, such as product changes, new orders or customer registrations. This helps you to keep track of all important actions.

Top products: Displays the best-selling products. This information is useful to see which products are most popular with your customers and possibly plan further marketing activities.

Financial overview: Summary of income, expenses and profit. This also includes information on outstanding payments and refunds.

Marketing campaigns: Overview of current and planned marketing campaigns, including their performance. You can see at a glance which campaigns are most effective.

Discount codes and promotions: Management of discount promotions and voucher codes. You can create new discount campaigns and manage existing ones here.

Stock: Overview of the current stock of your products. This allows you to quickly identify which products need to be reordered and update stock levels.

Customer overview: Access to customer profiles and purchase histories. This helps to develop personalized marketing strategies and improve customer service.

System notifications: Information about important updates, system alerts or notifications from Shopify. This can include, for example, security updates or new functions.

What are the advantages of the Shopify Plus admin area?

The Shopify Plus tool has three functions in particular, which we would like to present in more detail below. Some of the advantages of the Shopify admin area become clear right away. You can view the total sales and orders of your entire organization but also of your individual stores and get the statistics on the performance of your stores.

User management in the Shopify admin area

Coordinate tasks among users. The new tool allows you to assign your staff to stores and manage their permissions from a central location. You can add, remove, suspend or reactivate new users. You can also

• Grant or withdraw access to organization-level functions,

• define access and permissions at the store level,

• enforce two-factor authentication.

Shopify Admin: Shop creation

Managing your stores will be even easier in the future, because the new navigation will allow you to quickly open stores, add them to your organization and access them at any time. You can filter your existing Shopify stores by type or status.

Workflows at the organizational level

The Shopify admin area also allows you to automate tasks and processes. Shopify Flow, the free automation tool integrated with Shopify Plus, helps you do this. This way you can

• Create new workflows,

• Control and edit workflows,

• Activate workflows in your stores, even without having the Flow app installed,

• Transfer workflows directly from one store to another.

Conclusion

The Shopify admin area not only offers extensive features, but is also easy to use and simplifies your store organization.