Shopify is one of the most popular store systems, which is why thousands of apps and extensions have been developed for the widely used e-commerce platform in recent years. There is no end in sight here, because new tools are offered every week. So it's difficult to keep track of this amount and decide which apps are the best for Shopify and which ones fit your individual needs and requirements. After all, not every app is equally suitable for every online store.
To make your decision a little easier, we present a selection of the best Shopify apps in this blog post. Choose the tools that best fit your product selection, customer type, and strategic goals.
Table of contents
You want to optimize your Shopify or Shopify Plus store and could use professional support? Then feel free to contact us and we will be happy to help you with advice and support.
What are Shopify Apps?
Shopify Apps are extensions for online stores that merchants can use to increase the functionality of the store. These apps are offered in the Shopify App Store and can be downloaded by Shopify merchants and installed in their online stores. There is a wide range of Shopify apps that cover various functions, including marketing, sales, customer support, accounting, inventory management, shipping or SEO. Online merchants thus have the opportunity to fully customize their store to their own needs - as is usual with Composable Commerce.
Consent Management
Cookie Manager by Usercentrics
Usercentrics is a big player in the world of cookie banners and DSGVO. The app developed by Latori for Usercentrics GmbH serves as a cookie consent solution and ensures that website visitors have agreed before a tracking script or code is loaded. This provides users with granular control and transparency over the tracking technology used in your online store.
Pricing:
30 days free trial
Standard plan: $6.00 per month
Business plan: $30.00 per month
▶ Download from Shopify App Store: Cookie Manager by Usercentrics.
Reading tip: Here we show you how to use legally compliant cookie banners with Shopify.
Latori customer Neuland also uses the cookie banner from Usercentrics, customised to the brand's CI.
E-Mail & Newsletter
Klaviyo
This marketing platform allows users to segment their customer data and send automated emails and text messages from the customer database. Klaviyo can also be used to create multi-level "email flows" to send welcome emails or rating prompts, for example. In addition, the database can be linked to social ads to target different audiences on Facebook.
So with this app for Shopify, customer relationships are strengthened because shoppers feel seen and addressed due to the personalizations. After a certain time, Klaviyo is even able to show you which measures are working and which are not. In this way, the tool uncovers trends that help you attract new customers as well as encourage existing ones to repurchase.
Pricing:
Free plan: Free installation
Email plan: $20.00 per month
SMS plan: $5.00 per month
▶ Download from Shopify App Store: Klaviyo.
Reading tip: Get to know the popular Shopify email marketing app Klaviyo in more detail here and learn how to create Shopify newsletters with it.
Latori customers like Asphaltgold also use Klaviyo for their email marketing.
Shopify Email
The Shopify Email app is an integrated email marketing tool designed specifically for Shopify merchants. The tool is a powerful and easy-to-use solution for Shopify merchants who want to use email marketing to reach their customers more effectively and improve business results. With a variety of features for creating, automating and analysing email campaigns, it is particularly useful for merchants looking to optimise their marketing strategies.
Pricing:
Free installation incl. 10,000 mails/month, thereafter charged at $1/1000 mails
▶ Download in the Shopify App Store: Shopify Email
Customer service
Gorgias
Gorgias describes itself as an e-commerce helpdesk. The all-rounder in customer service and support provides you with a live chat helpdesk and useful tools such as email integration, automatic replies and ticket management. The solution can also be integrated with various support platforms, such as Facebook, Twitter or Outlook. The mobile app can be used to access the platform from anywhere. This means you can use the Gorgias app to access email, live chat, phone calls, Facebook, Instagram, and contact pages from a unified mobile platform and respond to requests.
Pricing:
7 days free trial
Starter plan: $10.00 per month
Basic plan: $60.00 per month
Pro plan: $360.00 per month
Advanced plan: $900.00 per month
▶ Download from Shopify App Store: Gorgias.
Loyalty programmes
LoyaltyLion
LoyaltyLion is a data-driven customer loyalty platform trusted by countless e-commerce brands around the world. Merchants use the app to create loyalty programs tailored to their exact needs, increasing customer loyalty and their willingness to invest in points, rewards, etc. Loyalty points bind the clientele to the company and make them prefer to shop there again and again. With LoyaltyLion, shoppers can earn points for every on-site activity and later exchange them for rewards such as coupons or gift cards. The app also makes it possible to offer rewards such as free products or shipping.
Pricing:
Free plan: Free installation
Small Business Plan: $159.00 per month
Classic plan: $399.00 per month
Advanced plan: $729.00 per month
▶ Download from Shopify App Store: LoyaltyLion.
Shopify merchant and Latori customer Live Fast Die Young uses LoyaltyLion to strengthen customer loyalty and offer customers points for their loyalty.
Reading tip: We explain how to use LoyaltyLion for Shopify here.
Smile
The Shopify app Smile, also known as Smile.io, is a rewards and loyalty program app built specifically for Shopify. It allows Shopify merchants to create and manage loyalty programs for their customers to build customer loyalty and encourage recurring purchases.
The Smile app allows merchants to set up different types of rewards and loyalty programs. These include points programs, for example, where customers can earn points for their purchases and redeem them for discounts or rewards. It also offers the ability to set up referral programs, where customers are rewarded when they refer new customers.
Pricing:
Free plan: free installation
Starter: $49/month
Growth: $199/month
Plus: $999/month
▶ To download from the Shopify App Store: Smile
Reading tip: Here we take a closer look at smile.io.
Personalization
Nosto
It's a well-known fact that existing customers are usually more valuable than new customers. This app for Shopify addresses this approach and is specifically designed to retarget existing customers through overlays, email retargeting, and strategic customer reengagement. With Nosto, users can create personalized product recommendations based on browsing history. For example, if a customer is only interested in black clothing, they will be shown black fashion rather than colorful fashion. With these top recommendations, you give your customers more options and more incentives to convert.
Pricing:
Free installation
Additional fees may apply.
▶ Download from Shopify App Store: Nosto.
Reading tip: In this post, we reveal how Shopify merchants can win back lost customers.
Zepto Product Personaliser
Zepto Product Personalizer is a great solution for Shopify merchants who want to offer their customers a personalised shopping experience. With its versatile product customisation features and user-friendly interface, it helps to increase customer loyalty and boost sales. Especially for shops that specialise in personalised or customised products, this app is a valuable addition.
Pricing:
Starter: $9.99/month
Basic: $19.99/month
Moderate: $29.99/month
Unlimited: $49.99/month
▶ Download in the Shopify App Store: Zepto Product Personaliser
Latori customer Detomaso also uses the Zepto Product Personaliser to enable customers to engrave various watch models.
Product reviews
Reviews.io
Among the best Shopify apps, Reviews.io is not to be missed. With this tool, merchants can collect, manage, and publish reviews from real customers. This way, you can get insightful feedback about your business and products, and also share it publicly. Reputation Manager also gives you the opportunity to monitor and influence feedback on various portals. Here, the ratings can be given in the form of text and video feedback. In addition, users have the ability to manage Instagram mentions, photo reviews or videos in one place and tag items in the image.
Pricing:
Free plan: Free installation
Launch Plan: $45.00 per month
Launch Plus Plan: $89.00 per month
▶ Download from Shopify App Store: Reviews.io
Yotpo Product Reviews
The Yotpo Product Reviews app for Shopify is a popular tool for Shopify merchants who want to effectively utilise customer feedback to increase sales and improve the shopping experience. Its user-friendly features and powerful integrations make it particularly useful for merchants aiming for growth and customer retention.
Pricing:
Free Plan: Free installation
Starter: $15/month
Pro: $119/month
▶ To download in the Shopify App Store: Yotpo
Reading tip: We explain how to use Yotpo for Shopify in the linked article!
Product Data Feed
DataFeedWatch
DataFeedWatch is also one of the best apps for Shopify. This solution is designed to help merchants optimize their product data feeds for Google Shopping and numerous other shopping channels. This helps to increase the performance of advertising campaigns on the relevant channels. Since this also reveals the performance of each individual product, those with poorer performance can be easily removed, increasing overall campaign ROI. In addition, with the DataFeedWatch app, you can sync your Amazon orders with your Shopify store without worrying about accidentally promoting out-of-stock products.
Pricing:
15 days free trial
Store plan: $59.00 per month
Merchant plan: $79.00 per month
Agency plan: $199.00 per month
▶ Download from Shopify App Store: DataFeedWatch.
Channable
With Channable, merchants can create data feeds for channels such as Google, Facebook or Amazon in different languages. The app also makes it possible to retrieve performance insights to optimize the performance of advertising campaigns.
The integrated SEA tool also allows feed-based optimizations to be made to ads without impacting Shopify data.
Pricing:
Free Trial: Free installation
LB Starter: $119/month
LB Standard: $179/month
LB Professional: $239/month
▶ To download from the Shopify App Store: Channable
Reading tip: Everything you need to know about effective product data maintenance with Channable for Shopify can be found here.
Taxes & prices
Latori Best Price Indicator
We are proud to present Latori Best Price Indicator under the Taxes and Pricing category. The app was developed by us so that Shopify merchants can automatically show their customers the lowest price of the last 30 or more days. The background to this is the new Price Indication Ordinance (PAngV for short), which has been in effect since May 28, 2022 and, among other things, imposes strict rules on merchants when it comes to discount promotions. Since our Best Price Indicator tracks and stores the price changes of all product variants, you can comply with the new regulation without much effort.
Pricing:
Free plan: Free installation
Starter plan: $9.99 per month
Standard plan: $34.99 per month
Enterprise plan: $79.99 per month
▶ Download from Shopify App Store: Latori Best Price Indicator.
Reading tip: You can find out more about the Latori Best Price Indicator and what exactly EU law requires in this article.
Shopify merchants like Asphaltgold use the Best Price Indicator to display EU-compliant discounts on product pages.
Tax Exempt Manager
Tax Exempt Manager (TEM) is an app developed by Latori for Shopify merchants. This plugin is used to show B2B customers from abroad the correct VAT rate or the exact net value at checkout. Behind the app is an algorithm that checks your B2B customer's VAT ID against VIES, the official EU database. If it turns out to be correct, the price is automatically adjusted at checkout and your business customers can shop without VAT.
Pricing:
14 days free trial
Basic plan: $9.99 per month
▶ Download from Shopify App Store: Tax Exempt Manager.
Reading tip: All other features of Tax Exempt Manager can be found in this blog post.
Search
Klevu
The app is based on efficient, self-learning search technology that enables e-commerce businesses to deliver more accurate results to their clientele. In addition, Klevu can connect online store visitors with the products that are most relevant to them. Another major benefit for retailers is that they can use the app to intelligently promote key offers and gain important insights into search performance through regular reports from the Klevu solution.
Pricing:
14 days free trial
Growth plan: $199.00 per month
Premium plan: $499.00 per month
Premium+ plan: $799.00 per month
Enterprise plan: Free installation, price on request.
▶ Download from Shopify App Store: Klevu.
Reading tip: We have integrated the app Klevu e.g. at BIKE & OUTDOOR COMPANY GmbH & Co. KG. Learn more about the B.O.C. success story here.
At the retailer B.O.C., Klevu was used to make the search easier for the clientele.
algolia
Algolia Search and Discovery is a powerful search and discovery platform designed specifically for e-commerce websites and apps. It provides advanced search capabilities and personalized recommendations to improve user experience and increase conversion rates.
With Algolia, online merchants can optimize search in their e-commerce store. The platform enables fast and accurate full-text search, auto-completion (autocomplete) during search, spelling error correction and filtering of search results by various criteria such as categories, prices or attributes. For example, we have already integrated Algolia for our customer Live Fast Die Young.
Pricing:
Free plan: free installation
Standard: $1 / month
Premium: $1.50 / month
▶ To download in the Shopify App Store: algolia
Search & Discovery
The Shopify app ‘Search & Discovery’ was developed to improve the search and shopping experience in Shopify shops. With this app, merchants can optimise the way customers find products and navigate through the shop. It offers a range of features specifically designed to increase conversions and personalise the shopping experience.
Pricing:
Free installation
▶ Download from the Shopify App Store: Search & Discovery
Shipping, Tracking & Returns
Sendcloud
Sendcloud is one of the best apps in the shipping, tracking and returns category. The software enables online retailers to manage and optimize the checkout process, tracking and return of orders on a central platform. Administrators have the ability to set workflows and rules to automatically assign orders the desired shipping method - based on the customer's shipping preferences. The app can also be used to print shipping labels with a barcode scanner and create CN22 forms for customs clearance. Furthermore, Sendcloud allows you to keep a better overview of all order details and improve your marketing activities by adding advertising banners to the branded tracking page, for example.
Pricing:
Essential plan: Free installation
Small Shop Plan: $45.00 per month
Large-Shop plan: $99.00 per month
Business Plan: $199.00 per month
▶ Download from Shopify App Store: Sendcloud.
8returns
8returns is an e-commerce returns solution that aims to streamline the returns process for online retailers and their customers. It provides a user-friendly platform to manage the entire returns process, from return authorization to refund or exchange of products.
With 8returns, online retailers can also create custom return policies, generate return labels, track shipping and automate customer communications related to returns. The platform also provides insights and analytics to monitor and optimize the returns process.
Pricing:
Basic: $99/month
▶ To download from the Shopify App Store: 8returns
Shipeasy
Shipeasy is a Shopify app that simplifies complex shipping configurations for online retailers. It allows shop owners to set flexible shipping rates based on various factors, such as the value of goods, product dimensions, weight, customer groups and geographical zones.
Shipeasy is particularly popular due to its flexibility in handling complex shipping requirements and offers extensive set-up support.
Pricing:
Free plan available
Starter: $9.99/month
Smart: $14.99/month
Advanced: $24.99/month
▶ To download in the App Store: Shipeasy
HideShip
HideShip is a Shopify app that allows shop owners to hide certain shipping methods based on predefined conditions during the checkout process. This app provides flexibility for merchants who want to show or hide different shipping options based on product, customer location or order value.
Pricing:
Free Dev Plan: Free of charge
Premium Plan: $3.99/month
Advanced Plan: $5.99/month
Ultimate Plan: $7.99/month
▶ Download in the App Store: HideShip
Conclusion
There are numerous categories in the Shopify App Store with hundreds of apps, so it can be very difficult for Shopify merchants to decide which ones they really need. It goes without saying that your Shopify store can't grow properly without the right tools. That's why in this post we've introduced you to some of the best Shopify apps and hope that they will help you optimize your e-commerce business in terms of taxes, discounts, cookies and more. If you need advice or support in the areas of implementation and maintenance for your Shopify or Shopify Plus store, then we are the right contact for you.
You want a feature for your online store that doesn't exist like this? We also develop our own Shopify apps!
Frequently asked questions about the best Shopify apps
Why do I need apps for Shopify?
The ability to customize your online store using apps is one of Shopify's greatest strengths. Merchants of all industries can find the right tools for them from a huge app store and easily add them to their store to customize it or simplify processes without any programming knowledge.
What are important apps for Shopify?
In this blog post, we've put together a selection of the best Shopify apps for you. Of course, which tools you need depends on your own wishes and needs. However, some are indispensable. One of these, for example, is that your online store should definitely have Cookie Consent, as this is required by law in Germany. We recommend the Cookie Manager app from Usercentrics for this. The Latori Best Price Indicator also protects you from legal consequences by keeping an eye on all price changes in your store so that you can easily comply with the new EU Price Indication Regulation.
How much do the best Shopify apps cost?
Prices for the best Shopify apps vary widely. In the Shopify App Store, there are many tools that are completely free or at least can be used for free with limited functionality. However, most of the apps on our list incur a monthly fee after a one-month trial period at the latest. However, since the best Shopify apps make your everyday business life much easier, they are well worth the money. Especially when it comes to legal issues, such as cookie consent or pricing information, you should be prepared to invest money to be protected from warnings.
