Rebuy and Shopify: increasing sales with personalized shopping experiences

Personalization is a decisive success factor in e-commerce. The better a store's offering is tailored to the needs of individual customers, the higher the conversion. Nevertheless, almost 28% of store operators stated in a survey that they do not rely on personalization.

In future, these retailers will probably have to expect conversion rates to fall and customer loyalty to be lost. To avoid this, Shopify offers you a powerful solution: the Rebuy Shopify app. In this article, we'll show you how Rebuy can help your Shopify store create a customized shopping experience that will delight your customers and increase your sales in the long term.

What is Rebuy?

Rebuy is an AI-powered Shopify app designed specifically for e-commerce to create personalized shopping experiences. The Rebuy Personalization Engine uses advanced machine learning algorithms to provide individual product recommendations based on customers' browsing behavior. The Rebuy Engine also offers a range of other useful features, such as post-purchase customer engagement tools, A/B testing capabilities and seamless synchronization of data across multiple channels. The app integrates seamlessly with Shopify and offers 24/7 support.

The app offers different pricing plans:

• Starter: 99 USD per month. For businesses with up to 1,000 orders per month (based on total orders).

• Scale: 249 USD per month. For companies with up to 2,500 orders per month (based on total orders).

• Pro: 499 USD per month. For companies with up to 5,000 orders per month (based on total orders).

• Grow: 749 USD per month. For companies with up to 7,500 orders per month (based on total orders).

How do I connect Rebuy to Shopify?

You need to follow these steps if you want to integrate the Rebuy app into Shopify:

Step 1: Log in to your Shopify admin area:

Navigate to the admin login page and enter your credentials.

Step 2: Search for the Rebuy Shopify app: You have two options here:

Use the Shopify admin page and go to the "Apps" section. Click on "Add apps" and enter "Rebuy Personalization Engine" in the search field.

Use the Shopify App Store and enter "Rebuy Personalization Engine" in the search bar of the App Store.

Step 3: Install the app:

Once you have found the app, click "Add App" to start the installation process. Confirm the access permissions and click on "Install app" to complete the installation process.

After these steps, the Rebuy Shopify app is successfully installed. You can now use the app to create personalized product recommendations for your customers and increase the average order value.

Features at a glance

Rebuy offers you a wide range of features specifically designed to personalize your customers' shopping experience and increase sales in your Shopify store. In the following paragraph, we will introduce you to some of the most important functions of Rebuy Engine that support you in this.

Smart Cart

Rebuy's Smart Cart feature can suggest AI-driven recommendations in the shopping cart that go well with the selected items or are often bought together to increase the average order value (AOV).

Smart Search & Discovery

To improve the customer's search experience, Rebuy offers the Smart Search & Discovery feature, an AI tool designed to recognize customers' individual preferences and shopping habits. Thanks to this feature, it can customize search suggestions and product recommendations across the entire online platform, including the home page, product pages, in the shopping cart and at checkout. For example, if a customer is looking for a sun hat, Rebuy could not only recommend other sun hats, but also sunscreen, a beach towel and towels - products that are part of a beach day and are often bought together. This personalized shopping experience increases the likelihood that customers will find exactly what they need (and maybe more).

Checkout extensions

The Rebuy Engine can be configured so that you can integrate your own upsell options and product packages into the checkout. In this way, you can motivate customers to buy additional products that they might not have considered before.

Merchandising rules

Rebuy gives you control over which products to highlight and which to display to customers based on the merchandising rules you set. These rules can be set according to various factors such as product popularity, profitability or customer segments. This allows your target groups to see more of the products that are most relevant to them, tailoring the shopping experience and potentially increasing the conversion rate.

A/B testing

With the A/B testing feature of the Rebuy app, you can test different variations of the Rebuy features, such as upsell offers or product recommendation algorithms. Analyzing the results will help you find out which methods resonate best with your target audience, so you can optimize your personalization strategies to achieve the desired results.

Post-purchase upsells

The Rebuy Shopify app uses this upsell opportunity to make targeted offers to visitors based on the products they have already viewed or purchased. These recommendations can vary greatly depending on the purchases made. For example, Rebuy might recommend a screen protector or a portable charger after a purchase of a phone case - products that are displayed immediately after purchase confirmation and are easily accessible.

Rebuy has also announced that it will provide even better support for retailers in the future with the new Smart Collections function. Smart Collections sorting has not yet been released. You can currently register for this function via a form to receive further information and not miss the launch.

Advantages of Rebuy

The Rebuy Shopify app offers a variety of benefits aimed at personalizing the shopping experience and supporting merchants' business goals. Specifically, the Rebuy Personalization Engine offers the following benefits:

Increase in average order value (AOV): Through the use of machine learning, the app analyzes customer browsing behavior and regularly suggests additional products that pair well with items already in the smart cart. These personalized product recommendations are also based on current trends and encourage additional purchases of items across various channels, including email, advertising and the entire customer journey.

Improve conversion rates: Rebuy uses powerful personalization features to provide tailored product recommendations that increase customer engagement. The app integrates seamlessly into the checkout process and optimizes it through AI-driven smart cart features. Retailers can continuously test elements that influence purchasing behavior, such as calls to action. This contributes significantly to increasing conversion rates.

Increased customer engagement: By analyzing the purchasing behavior of individual customers, the app delivers highly relevant product recommendations that pique customers' interest and keep them on the website for longer. Dynamic content optimization and data-driven features such as cross-selling and upselling also drive sales growth.

Data-driven insights: By integrating AI technology, Rebuy can deliver hyper-personalization across the entire customer journey, giving you valuable insights into consumer behavior. With built-in A/B and multivariate testing, merchants can continuously optimize their sites and respond to measurable results. The Rebuy Shopify app's seamless personalization and comprehensive analytics provide merchants with powerful tools to sustainably improve key metrics such as average order value, basket size and customer retention.

Rebuy Alternatives

While Rebuy is one of the most popular personalization apps in the Shopify ecosystem, there are other powerful alternatives that offer similar features. These alternatives can also help you customize and further optimize your e-commerce strategy. Below we present three recommended options that can be considered depending on the individual requirements of your online store.

Bold Upsell 

An alternative to Rebuy is the Bold Upsell app, which was developed specifically for Shopify. This app uses artificial intelligence to create targeted upsell and cross-sell offers that can increase the average order value (AOV). With Bold Upsell, retailers can display targeted offers to their customers - be it on product pages, in the shopping cart, at checkout or even after purchase. These intelligent offers automatically adapt to the customer's purchasing behavior and display the products that promise the highest conversion rate. The app also makes it possible to switch between AI-driven and manual offers, giving retailers maximum control over their upsell strategies.

Pricing:

• Free for development stores with access to all features, including Smart Offers and live chat support.

• 9.99 USD /month for stores with up to 100 orders or 200 views per month. This plan includes AI Smart Offers, upsells, cross-sells and analytical tools. A 30-day free trial is also available.

• 24.99 USD/month for up to 250 orders or 1,000 views per month, with all the features of the previous plan.

• 59.99 USD/month for up to 750 orders or 5,000 views per month. This plan includes all features and offers a flexible scaling option for growing businesses. 

Honeycomb Upsell & Cross Sell

Another excellent alternative to Rebuy is the Honeycomb Upsell & Cross Sell app. Also designed specifically for Shopify, this app offers a comprehensive solution to maximize average order value (AOV) through targeted upsell and cross-sell offers. The app uses an AI-driven recommendation engine to ensure that customers are offered the most relevant products at the right time. A particular highlight is the ability to offer genuine one-click upsells after purchase, which can be seamlessly integrated into existing orders. In addition, Honeycomb offers built-in A/B split testing to help retailers identify the best upsell offer to increase sales.

Pricing:

• Free plan: the basic plan enables product and cart upsells, one-click post-purchase upsells and thank you page upsells. The plan includes 100 monthly funnel calls and offers basic split testing.

• Silver Plan $49.99/month: Includes all the features of the free plan, plus branding removal and 2,000 monthly funnel views. A 7-day free trial is also available.

• Gold Plan $99.99/month: Includes 5,000 monthly funnel views, split testing, branding removal and all the features of the Silver Plan.

• Platinum Plan $149.99/month: Provides 10,000 monthly funnel views and all the features of the previous plan.

LimeSpot Personalizer

LimeSpot Personalizer is a versatile Shopify app designed to maximize sales and average order value (AOV) through personalized product recommendations, upsells and cross-sells. LimeSpot makes it possible to place personalized offers on all pages of an online store - from the product page to the shopping cart to the checkout and after purchase. The app also offers bundled discounts and segmented, intelligent content that is specifically tailored to different customer groups. Thanks to integrated A/B tests, retailers can continuously optimize their personalization strategies.

Of particular note is the multi-channel support, which allows retailers to offer personalized experiences not only on their website, but also via mobile devices, email, SMS and even Google Ads.

Pricing:

Free Plan: this plan is exclusively for development and partner stores and provides access to all the features of the paid plans.

Essentials plan $18/month: Merchants get access to unlimited upsells, cross-sells and bundles, 11 recommendation types on every page, a visual editor and detailed analytics. A 15-day free trial is available.

Premium plan $480/month: Offers all the features of the Essentials plan plus personalized bundle discounts, email and SMS integration, audience segments, Google Ads integration, smart content and collections, and priority support. A 21-day free trial is also included.

Conclusion

Rebuy's integration with Shopify offers merchants a powerful way to optimize their customers' shopping experience through personalized recommendations and upsell strategies. At a time when e-commerce is becoming increasingly competitive, a well-thought-out personalization strategy can make all the difference. With Rebuy, Shopify merchants can boost their conversion rates, increase average order value and improve customer loyalty. With its wide range of features and seamless integration, Rebuy is a valuable addition to any online store looking to sustainably increase sales.